Business Customer Acquisition Cost
Free online Business Customer Acquisition Cost. Calculate your Customer Acquisition Cost by dividing total sales and marketing spend…
Calculate your Customer Acquisition Cost by dividing total sales and marketing spend by the number of new customers acquired in the same period.
📐 Formula Used
Margin = (Revenue - Cost) / Revenue × 100Markup = (Price - Cost) / Cost × 100Break-Even = Fixed Costs / (Price - Variable Cost)When and Why to Use This Calculator
Use this business calculator when making pricing, staffing, marketing, or operational decisions. Tracking your key business metrics consistently is essential for sustainable profitability.
Worked Example
Marketing spend $20,000 per month acquiring 100 new customers: CAC is $200. If average order value is $150 and repeat purchase rate is low, this CAC is likely unsustainable long-term.
How to Use This Calculator
- Step 1 — Enter your values into the fields above.
- Step 2 — Press Calculate to see your result instantly.
- Step 3 — Review the formula to understand how the result was reached.
- Step 4 — Use Copy Result to copy your answer, or Reset to start over.
No sign-up required. The Business Customer Acquisition Cost is completely free on any device.