Marketing A/B Test Sample Size
Free online Marketing A/B Test Sample Size. Calculate the minimum sample size needed for a statistically significant A/B…
Calculate the minimum sample size needed for a statistically significant A/B test based on baseline conversion rate and desired minimum detectable effect.
📐 Formula Used
Margin = (Revenue - Cost) / Revenue × 100Markup = (Price - Cost) / Cost × 100Break-Even = Fixed Costs / (Price - Variable Cost)When and Why to Use This Calculator
Use this marketing calculator when planning campaigns, evaluating channel performance, or reporting on marketing ROI to stakeholders.
Worked Example
Baseline conversion rate 5%, wanting to detect a 20% relative improvement (to 6%): approximately 15,000 visitors per variant needed for 95% confidence and 80% power.
How to Use This Calculator
- Step 1 — Enter your values into the fields above.
- Step 2 — Press Calculate to see your result instantly.
- Step 3 — Review the formula to understand how the result was reached.
- Step 4 — Use Copy Result to copy your answer, or Reset to start over.
No sign-up required. The Marketing A/B Test Sample Size is completely free on any device.